Google today announced that SILQU, a Kenyan startup will be among the small and medium enterprises (SMEs) and entrepreneurs in Nigeria, Kenya and South Africa will be receiving free training to help their businesses thrive via the newly launched Hustle Academy.
Google Hustle Academy is a boot camp-style training program designed to help entrepreneurs and small businesses owners position their businesses for investment opportunities and build viable business models for the future.
The Hustle Academy is a practical educational program with interactive activities and instruction by subject matter experts. It also provides access to a global network of mentors and alumni.
Business owners will undergo five days of hands-on training and receive 3000 hours of training on fundamental aspects of the business to help them navigate the challenges faced by SMEs in Africa. The training curriculum includes strategic growth sessions including business growth strategy, building digital marketing roadmaps, discovering and evaluating funding routes and how to pitch for success among other topics.
The program is open to businesses that have been in operation for more than a year, have developed a business strategy and defined their product or service offering, and are aiming to grow. They must also have made a profit in the previous 12 months or be within 1-3 months of breaking even.
Since 2017, Google has been providing digital skills training in Africa, and while there has been a measurable success in growing these skills, SMBs need more hands-on support. A core intent of the Hustle Academy is to support SMBs with the right skills, resources and access to thrive and grow.
“Our hope is that through the Hustle Academy training this year, we will be able to assist 5,000 SMEs and entrepreneurs across Africa take their business to the next level and find ways to scale our efforts to help even more businesses going forward,” added Aderemi-Makinde.